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Dealership Analytics & Performance Reports
Total Vehicle Sales Revenue
₹18.45 Cr
+22.4% vs last quarter
Dealership Gross Margin
₹2.18 Cr
11.8% Average MarginPipeline Conversion Rate
34.8%
+4.2% higher closing rate
Average Deal Ticket Size
₹28.8 Lakhs
SUV & Hybrid drivenSales Conversion Funnel
Progression from initial customer inquiry to car delivery
1. Total Inquiries Captured1,284 Inquiries (100%)
2. Contacted & Validated898 Leads (70.0%)
3. Test Drives Completed385 Drivers (30.0%)
4. Official Quotations Sent246 Quotes (19.2%)
5. Final Closed Deliveries (Won)64 Bookings (5.0%)
Lead Source Attribution
Inquiry volume, conversion efficiency, and revenue contribution
| Acquisition Channel | Total Leads | Won Deals | Conversion | Revenue (₹) |
|---|---|---|---|---|
| Showroom Walk-in | 420 | 28 | 6.67% | ₹8.95 Cr |
| Meta Ads (FB/Insta) | 380 | 16 | 4.21% | ₹4.20 Cr |
| Website Inquiry | 245 | 11 | 4.49% | ₹2.85 Cr |
| Customer Referral | 115 | 7 | 6.08% | ₹1.85 Cr |
| CarDekho / CarWale | 124 | 2 | 1.61% | ₹0.60 Cr |
Sales Executive Performance Leaderboard
Target achievements & gross bookings| Rank & Rep | Branch | Leads Assigned | Test Drives | Deals Closed | Target Achieved | Total Sales Volume | Performance |
|---|---|---|---|---|---|---|---|
#1 Vikram Singh Senior Sales Consultant | Main Showroom (Delhi) | 310 | 112 | 24 Units | 94% | ₹7.15 Cr | Outstanding |
#2 Ananya Roy Automotive Advisor | South City Branch | 280 | 94 | 19 Units | 88% | ₹4.85 Cr | Exceeding |
#3 Rohan Mehta Sales Executive | West Hub (Gurgaon) | 240 | 78 | 15 Units | 82% | ₹3.90 Cr | On Track |
#4 Sneha Joshi Relationship Manager | Main Showroom (Delhi) | 190 | 62 | 12 Units | 75% | ₹2.55 Cr | Satisfactory |